The Founders

Being trustworthy is a cornerstone of establishing a positive business reputation. It builds credibility, fosters positive relationships, earns respect, enhances professional standing, and contributes to a positive community image. Trustworthiness is an investment in long-term success and positive interactions with others.

After being introduced by a mutual friend, we discovered that we were in each of our own unique ways helping luxury goods and services brands not only to understand their customers, but also to learn to develop trusted, mutually beneficial long-term relationships with them. From that starting point, we began a collaboration in research projects that accelerated the realization that we had truly complementary skills and resources that could be shared to help all businesses.

By increasing understanding about building relationships with high net worth (HNW) and ultra high net worth (UHNW) individuals as customers, we realized we could help everyone succeed in business by becoming more trustworthy. Thus, we created High Trust Worth.

While trust may not replace traditional forms of currency, such as physical money or digital currencies issued by central authorities, High Trust Worth emphasizes the intangible, yet dominant role that earned trust plays in every aspect of human and business interaction.

Our book, High Trust Worth: The New Currency of Business is Not Money, It’s Trust, the Universal Trust Score (UTS) and the High Trust Worth System are not only unique and highly innovative assets and tools, they are highly desired and timely necessities for businesses, businesspeople, and their employees.